August 22, 2019

Applying the MVP app development strategy will be a reasonable solution for every company that wants to create a successful product. It is widely used by numerous businesses because it gives a number of distinctive benefits. In this article, we provide the overall development process overview and estimate the MVP app development cost on the example of the mobile CRM application.


The MVP mobile app development has become a popular approach that is suitable not only for startups but for well-established companies. This smart business strategy covers core features that are presented to the users before the final release. It enables the gathering of customers’ feedback for future improvements. Thus the company spends less time and resources on development and testing while getting market recognition. Provided that the company is ready to leverage this approach, it is required to learn how to build an MVP app at first, estimate the expenses and organize the overall process properly. Today we will cover the budgeting aspect of new product creation, using the example of the MVP app development cost.

List of the contents: 


Before we get to the actual MVP app development cost breakdown it is important to understand the process and timeline for such projects. It is the sequence where business and market analysis fluently transforms into development and testing. Each stage has something crucial in it and we recommend getting familiar with the brief explanation of each phase below before proceeding to the example given in this article.

starting your MVP app development process, the main focus is to receive the minimum viable product that helps you to identify, create and provide features that meet the customers’ expectations and needs. In order to enter the market with a new proposition, it is worth spending time on testing, learning, and improvement. So how to create a minimum viable product? 

The main point here is to follow the step-by-step approach that includes the following stages:

MVP app development process

MVP development process scheme

Product definition

This is a common thing when the company gets the project idea and wants it to become a reality. The idea is an inevitable part of any product, but what’s more its purpose should be concerned first of all. Product definition includes the understanding of your business as well as market needs. You need to identify your users and analyze offers of your competitors in order to present a reasonable, attractive and unique offer.

Priority identification

You have to learn to get your priorities straight. Every professional MVP development company knows that it is not the easiest but really important stage for careful consideration. You need to step into the user’s shoes and learn what they expect from your product. The list of requirements will definitely help you to identify the core functionality. Just remember, all features cannot be implemented at once, this influences the overall process and the user experience. The main functionalities must be only connected to the overall purpose.


As long as you clarify your priorities, start building the minimum viable product mobile app itself. To make it clear, we are not only giving a try for our idea, but we also make its core version. Features are dependable, so also try to think ahead of what else you would like to add on other stages. Therefore, the core version has to be capable of future innovations but specifically-oriented at the beginning.


When the company focuses on launching the MVP mobile app to the market, it can even be done in different ways. Businesses usually orientate the minimum viable product towards potential users. The well-established companies might even include advertising, whereas the startups are usually presented for possible investors. However, both of them are looking for the same things – feedback and appreciation.


Customers’ feedback helps to review and evaluate your previous work. Collecting and learning the comments on your MVP application design and performance, you will find out what is missing and what features are not necessary. The users’ reaction determines your abilities and whether your product is suitable for the market. 


Applying the services of the MVP development company, you move in the right direction as all improvements are made only after careful considerations. You can always adjust the process as necessary. The improvement stage concentrates on testing and learning the quality to reach the initial goal. The company will be ready to direct resources on successful products and be satisfied with the final results.


Now let’s explore how the aforementioned process can be applied in practice. We’ll take the MVP app template of the mobile application recently developed by our company Existek and use the Product Definition – Priority Identification framework to see what features should be delivered for the minimum viable product mobile app ready to be published in App Store and Google Play.

Product definition

In our case – the product is a mobile CRM application for the easy storage and management of the contacts obtained during the business meetings, events and just a regular everyday work of a sales representative.

Priority identification

Below is the list of the features that are planned to be implemented in the full version of the application:

  • Login via email
  • Login via social networks
  • Creation of the user account
  • Manual creation and editing of the new contact
  • Automated creation of the contact via OCR business card scanning
  • Location of other app users in the same area
  • Integration with most popular CRMs such as MS Dynamics, Salesforce, etc.

From the product definition, we learned that this is the mobile customer relationship management system. Let’s define the features CRM can not work without. Those are the creation of your own account to sync the data with the cloud to make sure that your contacts will be available from any device and ability to create, store and manage the contacts data.

Creation of your own account and being able to create and manage your contacts – those are the features necessary for the CRM application MVP development.

At the same time, features like automated OCR creation of the new contacts, geolocation of other app users near you and integrations with other CRM systems are redundant, because the app can perform its main task (contacts storage and management) without introducing those functions at the launch.


Let’s see how apps’ screens should look like using the MVP app template. We are going to describe each of them according to the customers’ needs and how to provide a great user experience. Later, this will also help us to explain the average MVP app development cost depending on the list of planned features.

MVP app example screenshot

Login screen which provides the user with the options to login to his account or create a new account.


 Sign up screen of the MVP mobile app

Sign up screen has the standard fields needed to make a new account.


MVP application login screen

The login page allows you to use your existing credentials. At the bottom of the screen, you can see other options for authorization like via Facebook or LinkedIn. This is the perfect application example of the features that take extra time and are feasible but not necessary at the launch. Old fashioned email login would be enough.


MVP mobile application screenshot

This is the screen where the user can manage his personal information, add new contact details to his own digital business card, etc.


MVP mobile app development screenshot

On this screen, the user can manually create or edit the contact, add email, photo, phone, address, organization, and other details.


mobile application screenshot

This is how the contact card looks like within the application. Taping on the specific contact details user can initiate the call, launch email client or open the link in the browser.


MVP development: MVP app example screenshot

Also, for this CRM application we have created the contextual aware machine learning OCR feature, that scans the business cards, recognizes the text in the fields and also understands the type of the field. It can automatically distinguish the field with the name and, for example, the field with the position and input that data to the contact card thus saving a lot of user’s time and efforts.

The last screen is the perfect instance of the feature that will be “too much” for the minimum viable product development. However, some companies are interested in building the OCR MVP mobile app. Basically, the short answer to the question “what is an MVP app” will be that this is the version of the application that can serve its primary goal without too many bells and whistles. This screenshot is here just for an example and won’t be accounted in our further MVP development cost calculation, because normally it wouldn’t be included in the basic version.


The overall process can be split into a few stages: concept design, backend service development, frontend development for both iOS and Android, testing, and, finally, launch. Let’s go through each stage and estimate what is the aforementioned MVP development cost?

  • Reasonably good-looking UI and UX design for the 6 screens would cost approximately $2 000 and take up to 4 weeks to complete with all iterations
  • Backend with the cloud-based database of the users and their contacts would cost about $ 3000. This also includes APIs and services ready to be connected with the features planned for future and integrations with other CRM systems and social platforms.
  • Google Play ready native android application development, testing, and connecting to the backend would cost approximately $5 000
  • Native iOS app, ready for publishing to the App Store, would cost approximately $6 000
  • QA for two platforms will cost $1 000

As a result of this simple calculation, we have the final MVP app development cost of approximately $17 000 for the native iOS app and Android one. Although such minimum viable product mobile app can be built at a lower cost, this very version of the application perfectly corresponds with the goals of any startup.

We have aimed to begin MVP app development using the native framework for each platform. That provides users with stability, better performance, and trendy design thus ensures high user retention and attractiveness for potential investors.

Such MVP development cost could be up to $17 000.

In general, MVP app development cost can be anywhere between $10 000 and $50 000 depending on the complexity of the startup’s requirements. We hope that this example of cost for the product of medium complexity will help our readers to build analogy and make a correct suggestion of how much their MVP application development would cost.

Under the hood, it has a powerful back end that is ready for implementation of the new features, which means that new updates will be quick and easy to introduce.

All of those factors are very important for startups, especially those who work using the founding rounds model because they have to be extremely agile while still limited in time and resources.


Talking about the MVP development, we can reach the conclusion that companies seize the opportunity to build their app faster, attract more users while their budgets might be limited. It is a good balance between meeting customers’ needs and shortening overall expenses. We hope that sharing our application example has helped you to consider the main cornerstones of the overall process, outline your mobile application requirements and have a chance to estimate the MVP app development cost. 

When you decide to build the user-attractive and market competitive mobile application, you should definitely consider our MVP development services. Existek is a professional software development company that has successfully applied this approach to many customers. We will be glad to share our experience and provide professional consultation to you. If you have any additional questions, fill in the form on our contact page or use the website chat widget on the right.