Auronos
Custom marketplace platform for luxury watches and jewelry
Short summary
Client: The tech solution provider for the watch & jewelry industry
Need: To create an online marketplace to distribute products of watch shops, jewelers, and retailers
Challenge: The primary project goal was to develop a custom eCommerce platform. Though, it had to be integrated with the client’s existing solutions while opening new business perspectives.
Solution: As the result of careful consideration and effective collaboration with the client, we’ve decided to create a marketplace from scratch, including management tools like the admin panel.
Impact: Existek’s team built a full-fledged marketplace to connect customers with trusted watch and jewelry retailers. Covering the latest market tendencies and business requirements, they implemented a custom solution to capture industry specifications and support the exceptional user experience.
Location
Technologies
Angular
Node.js
Azure
.NET
MS SQL
Team size
Duration
What’s the marketplace for?
The eCommerce platform is ideal for starting, running, or growing the business. AURONOS web store aims to extend the service area of our client. Considering the specifications of the watch and jewelry industry, we needed to develop a sophisticated solution to give users the best niche choice from the best market retailers.
Core features
Webstore catalog
The first functionality to address when implementing the eCommerce solution is to create a product catalog. We focused on bringing a clear and simple direction while combining product images and descriptions. We leveraged a well-organized categorization structure to cover all the categories and subcategories for watches and jewelry, including brands, item types, sizes, materials, etc. Besides, we embraced the visual presentation to attract customers and share the brand values.
Customizable and expanded filters
Enhanced filtering allowed the team to present additional functionality to streamline the user experience. Customizable filters make it easier for users to search through lots of items, help narrow or broaden a set of available products and find the desired item.
ERP integration
It has become one of the core functionalities, as the client already has an advanced ERP system used by luxury watches and jewelry wholesalers and retailers. The main project objective was to implement the full-fledged web store that goes in a bundle with this ERP and expand some of its functionality. For example, it provides one-click publishing of the items from storage in ERP into the platform catalog.
Multilingual platform accessibility
Everything is duplicated into three languages - English, German, and French, so the users can switch on the fly. The introduced web store is optimized for multi-languages as it enables content access in the preferred language, new market reach, and business expansion opportunities.
SEO-friendly solution
SEO-optimized functionality is essential for eCommerce platforms to improve the visibility of products, stay ahead of the competition, and attract more customers. It’s a reasonable decision to leverage SEO tools for the admin panel to change meta tags, product descriptions, headers, etc. Besides, we’ve implemented the full-text search so the users can find anything with the keywords.
Payment integration
The must-have feature of web stores to accept payments and provide customers with a seamless and secure payment experience. Payrexx became a reasonable solution as it provides 200+ payment methods, including Mastercard, Visa, Apple Pay, Google Pay, American Express, etc. By offering a variety of payment options, the business can cater to a broader range of customers, supporting higher conversion rates and increased sales.
Admin panel
Besides building a custom eCommerce platform, the development team worked on creating a full-fledged admin solution. The admin panel includes the set of necessary features to manage the watch and jewelry marketplace. It helps to manage available products, process orders, manage customers and sellers, gather analytics and insight, etc.
Discovery & UI/UX design
Collected requirements
- Robust performance
- Unique design
- Extended user experiencer
- Advanced integrations
- Efficient management
Target market
Challenges
- Fully-customizable platform
- Smooth integration with existed solutions
- UX challenge
- Additional management tools
Simplicity and elegance at the core of the design concept
The natural elegance of the minimalist design is highly desired by numerous luxury brands. Therefore, the team focused on bringing a unique and elegant look through simplicity. Tailored specifically to the watch & jewelry industry, it helped create a luxurious online presence and support new business approaches.
#A1947C
Primary color
#1B3347
Secondary color
#151C22
Text color
#FFFFFF
Background
Highlights
Development and testing
Technology choice
Finding the right tech stack for web development requires careful consideration and detailed analysis of project requirements and business goals. Our task was to embrace the latest technological opportunities and support the client’s existing solutions integration.
Backend
.NET
Microsoft SQL
340k+
.NET members on Meetup
#3
one of the most used databases due to Stack Overflow
Frontend
Angular
86.8k
GitHub stars
300k+
projects implemented with Angular
Admin panel
Node.js
93.8k
GitHub stars
23M
Node.js developers
Technologies also used by
Team composition
We’ve assigned a cross-functional team of 7 specialists from different areas of expertise to share first-hand experience and work towards a common goal of delivering a reasonable tech solution.
Front-end developer
Front-end developer
UI/UX Designer
Senior business analyst
Back-end developer
QA Engineer
Senior project manager
How does Existek ensure effective collaboration?
One way to achieve successful collaboration is by prioritizing transparency and visibility throughout the development process. At Existek, we promote active involvement with our clients, which embraces consistent communication, monitoring the team's advancements, organizing frequent check-ins, and conducting demos at various development phases.
Highlights
Project summary
Existek’s team of specialists provided our client with a fully functional web store that allows customers to browse, select, and purchase luxury products from the comfort of their own homes. We leveraged our first-hand experience to complement the platform functionality with best market practices like smooth integrations, sophisticated design, search functionality, advanced analytics, security, and compliance.
Discovery & design
4 weeks
Development
35 weeks
Launch
2 weeks
Highlights
Our locations
Warsaw, Poland, 00-645
Bucharest, Romania, 011663
Vinnytsia, Ukraine, 21021
